🌿 MINTORA
Your Happy Sip
1. Brand Colour Palette
I recommend keeping the fresh look of our finalized logo while slightly standardizing the colours.
| Colour | Hex | Main Usage |
|---|---|---|
| 🍃 Fresh Mint | #63D6B2 | Primary brand colour |
| 🩵 Aqua Fresh | #54C9D8 | Secondary colour |
| 🍋 Lime | #C9E84A | Highlights & citrus elements |
| 🤍 Warm Cream | #FFF9E9 | Main background |
| 🌿 Leaf Green | #3FA66B | Text / contrast |
| 🥛 Pure White | #FFFFFF | Negative space |
The key rule
Mint + Aqua should dominate.
Lime should be an accent, not the main colour.
Avoid making the entire brand dark green. That was the issue with the earlier version.
2. Typography
MINTORA wordmark
Use a bold, rounded, modern sans-serif.
The feeling should be:
M I N T O R A
Clean • Rounded • Friendly • Modern
Possible fonts for supporting designs:
- Poppins Bold
- Montserrat SemiBold
- Nunito ExtraBold
- Fredoka for more playful applications
Tagline
Your Happy Sip
Use something softer and more friendly.
Possible fonts:
- Poppins Medium
- Nunito
- Quicksand
- A light handwritten font for selected promotional designs
I would not use a highly decorative script everywhere because readability will suffer.
3. Logo hierarchy
The primary logo should be:
MINTORA
Your Happy Sip
And the descriptor can be used separately:
MOJITOS • MOCKTAILS • COOLERS
Don't put the descriptor into every application.
For example:
Cup:
MINTORA
Your Happy Sip
Stall:
MINTORA
Your Happy Sip
MOJITOS • MOCKTAILS • COOLERS
Instagram profile:
MINTORA
Keep it clean.
4. Cup Design 🥤
This is where MINTORA can look really attractive.
Transparent cup
Use the logo in Fresh Mint + Leaf Green.
Add small floating elements:
🍃 mint leaves
🍋 lime slices
💧 tiny bubbles/splash
But keep them subtle.
For example:
MINTORA
Your Happy Sip
🍃 MOJITO / MOCKTAIL
The drink itself provides the colour, so transparent cups will look fantastic.
White paper cup
Use:
Cream/White background + Mint logo + Lime accent
This should become your standard takeaway cup.
5. Flea Market Stall
This is particularly important because your initial business model is flea markets.
I would NOT make the stall completely green.
Recommended stall combination:
Top fascia:
🤍 Warm Cream
MINTORA logo:
🌿 Mint + Aqua
Accent graphics:
🍋 Lime
Counter:
Mint/Aqua
Menu board:
Cream background with Mint/Aqua headings
This will make the stall look fresh and premium, rather than like a temporary juice counter.
6. Stall headline
Instead of filling the stall with text, use:
🌿 MINTORA
Your Happy Sip
MOJITOS • MOCKTAILS • COOLERS
Then have a large attractive drink image/illustration on one side.
7. Menu Naming Style
This can become one of MINTORA's strongest branding elements.
Instead of generic:
❌ Mint Mojito
❌ Blue Mojito
❌ Strawberry Mojito
Create MINTORA-specific names.
For example:
🌿 MINTORA SIGNATURES
Mintora Classic
Classic mint & lime
Green Glow
Mint + lime + refreshing citrus
Pink Bliss
Strawberry + lime
Blue Breeze
Blue citrus cooler
Mango Mingle
Mango + mint
Berry Blast
Mixed berry cooler
Litchi Love
Litchi + lime
Tropical Twist
Tropical fruit cooler
We can develop a 10–12 drink launch menu later with exact ingredients, portion sizes and pricing.
8. Brand Personality
Whenever we create MINTORA content, the tone should be:
Happy • Fresh • Fun • Refreshing • Young • Friendly
Avoid:
❌ overly corporate
❌ overly luxurious
❌ childish/cartoonish
❌ overly traditional juice-shop appearance
Think:
A modern Indian beverage brand born at flea markets.
That gives you room to grow.
9. Social Media Identity
Instagram profile could eventually look like:
MINTORA
Your Happy Sip 🌿🥤
Mojitos | Mocktails | Coolers
📍 Pune
🎪 Events • Flea Markets • Parties
Then every post uses the same:
Mint + Aqua + Lime + Cream
colour combination.
10. MINTORA Brand Formula
I'd like us to use this as our basic design rule going forward:
🌿 MINT = Freshness
🩵 AQUA = Coolness
🍋 LIME = Energy
🤍 CREAM = Premium cleanliness
😊 HAPPY SIP = Brand emotion
So the final identity becomes:
🌿 MINTORA
Your Happy Sip
Mojitos • Mocktails • Coolers
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